M. Ward is an artist that I’ve loved ever since I first heard him. His whispery, melancholy voice and his soothing guitar melodies have always struck a chord in me that guys like Elliott Smith, Nick Drake, and even Cat Stevens have similarly struck. Some people would probably say that his music all sounds the same and I would actually agree to a certain degree, although I feel that lately he’s had a little more pep in his step. That pep is present in the Monsters of Folk song Say Please, his work with Zooey Deschanel in She & Him, some songs on his last album, and now on the new track Primitive Girl from his forthcoming album A Wasteland Companion. I’m just going to say flat out that I don’t like this song. The first time I listened to the song I knew exactly what notes were coming next and was even able to predict a few lines before he sang them. Example: “I see the difference between what I want and what I need, and a primitive girl, she don’t need me.” Now either Matt Ward and I are soul-mates who can complete each other’s sentences, or this is just dull, predictable songwriting. I’ll let you be the judge…although Matt and I would make a great couple. I imagine he’d be open to producing He & Him’s debut album. Zing. Anywho, this song really isn’t terrible, but it’s nothing more than an extremely simple little indie pop song. If you want to hear what is essentially just a way better version of this song, then look no further than M. Ward’s own Big Boat. I don’t want people to think I’m just a bitter old fan who just wants to shit on M. Ward’s new material, because I liked his last album and I also really liked the last song he released from this album. I hate that it has to be this way, but I think I just enjoy the more somber side of M. Ward’s music. Frowny face. New album is out April 10th.